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近年来中国赴日游客数量稳步回升，其行为模式和旅游偏好在小红书等社交媒体影响下呈显著变化趋势。在人员构成方面，亲子游、祖孙三代游、多个家庭结伴游成为主流趋势；在住宿选择上，民宿因其高性价比的优势受到青睐；出行目的多元化，购物和传统观光比重相对下降，教育考察、医疗美容和文化体验需求增幅较大。受地缘政治与经济社会环境影响，部分游客认为日本在生活成本、教育资源和社会秩序上有一定吸引力，短期旅游考察逐渐成为家庭长期规划的一部分。与此同时，在日中国游客的人身安全事故频发，亟需游客、旅游机构、中日两国旅游主管部门共同关注，应建立健全应急预案，提升境外旅游安全保障。
Abstract：In recent years, the number of Chinese tourists going to Japan has been steadily rising, and their behavioral patterns and travel preferences have changed significantly under the influence of social media such as Xiaohongshu(RED).In terms of composition, parent-child travel, grandchildren and grandchildren travel, and multiple families traveling together have become the mainstream trend;Accommodation choices of B&Bs are favored due to their high cost performance;The purpose of travel is diversified, with a relative decline in the proportion of shopping and traditional sightseeing, and a larger increase in the demand for educational visits, medical and cosmetic treatments, and cultural experiences.Affected by the geopolitical and economic and social environment, some tourists believe that Japan has a certain degree of attraction in the cost of living, educational resources and social order, short-term travel study tours gradually become part of the family's long-term planning.At the same time, the frequent occurrence of personal safety accidents of Chinese tourists in Japan urgently requires the joint attention of tourists, tourism organizations, and tourism authorities of China and Japan, as well as the establishment of a sound contingency plan to enhance the safety and security of overseas tourism.
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(1)例如，2025年1月19日至25日，华侨大学、厦门大学、华东师范大学、哈尔滨工业大学、北京语言大学、上海外国语大学等高校学生，参加了由东京联合国大学总部举办的“可持续发展模拟多边谈判实训团”项目。参见：华侨大学国际交流合作处（港澳台侨事务办公室）.[新闻]2025年寒假联合国大学总部可持续发展模拟多边谈判实训团圆满结束[EB/OL].(2025-02-09)[2025-02-18].https://wsc.hqu.edu.cn/info/1031/16665.htm.
(1)这一组结伴家庭情况较为特殊，具体是一对48岁父母和他们正在上初二的13岁儿子，以及他们儿子的同龄好友。两个男孩是小学同学，两家父母曾经多次相互带上对方家庭孩子出门旅游。
基本信息:
DOI：10.16496/j.cnki.rbyj.2025.01.008
中图分类号:F592;F593.13
引用信息:
[1]熊淑娥.中国赴日游客出行偏好与安全隐忧——基于2025年春节赴日游客调研分析[J].日本研究,2025,No.192(01):88-96.DOI:10.16496/j.cnki.rbyj.2025.01.008.
基金信息: